Community: Extremely Important in Digital Era | Teamwork Indonesia

Community: Extremely Important in Digital Era

 

Community can be a powerful medium for marketing strategy, and it is becoming increasingly important in this digital area. Actually we have always know about community, either for nature lover, animal lover, the elderly, parents who already have children, and many more. Most communities have a social mission at first so that its members helped in getting information or specific action.

Then, how the community can be used in the marketing strategy? Marketing through the community is a powerful strategy to engage customers actively and without being pushy, creating a flow of conversation and information that is useful, both for businesses, consumers and the market.

While section or division of advertising, promotions, public relations, and sales of all of them more often focus on getting new customers, the marketing strategy through this community can be focused to manage the needs of customers who have already obtained.

Through the community, customers can easily interact with fellow customers, connect customers with non-customers, create deeper loyalty, and help the company in order to get valuable input in an effort to improve the quality of products or services.

Community in digital era

Community used to face many obstacles, such as time, distance, facilities, and others. Community is restricted by anything physical. This is because every activity and interaction to be performed requires the members to get together physically in the same locality and at the same time.

The good news, now we have entered the era of digital and mobile. Existing technology is now very supportive of all activities and interactions within a community. Today, man is free to move and interact without being limited by physical constraints, time, and location. People can get together at the same time in different locations. People also can interact without being together in the same time frame.

Social media are even provided free of charge, as well as mobile technology and mobile phones are increasingly sophisticated, people can do a lot of activity only through his fingertips. Social media allows us to interact, socialize, and gathered 24 hours, 7 days nonstop. While the mobile technology and cell phones allow us to interact and socialize anywhere, anytime.

Thus the company should be able to have more opportunities and the ease in creating, managing, and utilizing a community as one of the strategies for marketing. Even in this digital era, manage community properly become a necessity for companies that want to maintain its image and awareness in the market.

Thus the company should be able to have more opportunities and the ease in creating, managing, and utilizing a community as one of the strategies for marketing. Even in this digital era, manage community properly become a necessity for companies that want to maintain its image and awareness in the market.

Why the community is becoming increasingly important in the digital age? In addition to the many conveniences, there is also the danger that is threatening, because in the digital age opens the free flow of information, so that if the company does not have control over that, and not unlikely the company will find it difficult to create the desired image and awareness in the market.

Community Is Cheaper

Some of the world's strongest brands such as Nike, Starbucks, Google, build a marketing strategy through communities that require relatively low cost. When companies first focus on meeting the needs of its customers, they would not have a big budget to attract new customers.

But when companies expertly manage and relate well to the community, they do not even need an expensive market research to know who actually wants and needs of the market. It is often happened that the community is the one which indirectly able to attract new customers to the company.

Chance to Increase Loyalty

All human beings, including your customers have in common, namely their need to feel understood or understood. This requirement can often be met through such things as family, club, group, or community.

When companies focus on community building, care more to help and get closer to the customer, then this action could create an emotional attachment between companies and customers.

have a funnel and the media itself to channel the aspirations and participate. They may feel they have a role and exist somewhere, even if not physically be there. This is where the company has the opportunity to increase the loyalty of all its customers.

Similarly, build and manage communities are becoming increasingly important, especially in an age of digital and mobile is today. So, have you and your community prepared to face any market wave?

 

 

 

Source : Marketing.co.id